LIKEA

Friday, August 13, 2010

Security Threat

1. Social engineering - is the act of manipulating people into performing actions or divulging confidential information, rather than by breaking in or using technical cracking techniques; essentially a fancier, more technical way of lying. While similar to a confidence trick or simple fraud, the term typically applies to trickery or deception for the purpose of information gathering, fraud, or computer system access; in most cases the attacker never comes face-to-face with the victim.

2. Salami slicing - is a series of many minor actions, often performed by clandestine means, those together results in a larger action that would be difficult or illegal to perform at once.

3. Trojan horse - is malware that appears to perform a desirable function for the user prior to run or install but instead facilitates unauthorized access of the user's computer system. "It is a harmful piece of software that looks legitimate. Users are typically tricked into loading and executing it on their systems", as Cisco describes.

4. Distributed Denial of service - is an attempt to make a computer resource unavailable to its intended users.

5. Sniffer - is computer software or computer hardware that can intercept and log traffic passing over a digital network or part of a network.

6. IP spoofing - the creation of Internet Protocol (IP) packets with a forged source IP address, called spoofing, with the purpose of concealing the identity of the sender or impersonating another computing system.

7. Brute Force Attack - is a strategy used to break the encryption of data. It involves traversing the search space of possible keys until the correct key is found.

8. Shoulder surfing - refers to using direct observation techniques, such as looking over someone's shoulder, to get information.[1] Shoulder surfing is particularly effective in crowded places because it's relatively easy to observe someone as they:
• fill out a form
• enter their PIN at an automated teller machine or a POS terminal
• use a calling card at a public pay phone
• Enter passwords at a cybercafé, public and university libraries, or airport kiosks.
• Enter a code for a rented locker in a public place such as a swimming pool or airport.

9. Sabotage - is a deliberate action aimed at weakening another entity through subversion, obstruction, disruption, or destruction. In a workplace setting, sabotage is the conscious withdrawal of efficiency generally directed at causing some change in workplace conditions. One who engages in sabotage is a saboteur. As a rule, saboteurs try to conceal their identities because of the consequences of their actions. For example, whereas an environmental pressure group might be happy to be identified with an act of sabotage, it would not want the individual identities of the perpetrators known.

10. Electromagnetic Interference - is a disturbance that affects an electrical circuit due to either electromagnetic conduction or electromagnetic radiation emitted from an external source. The disturbance may interrupt, obstruct, or otherwise degrade or limit the effective performance of the circuit. The source may be any object, artificial or natural, that carries rapidly changing electrical currents, such as an electrical circuit, the Sun or the Northern Lights.

Friday, August 6, 2010

Value Chain Analysis of Pepsi

Please click on the picture for larger view......

Friday, July 30, 2010

Pepsi

Answer:

1) The target market of the Malaysia can be segmented into youngster and old folks. As we knew, the old folk doesn’t like such a sweet drinks, they rather to drinks some beverages which is healthy for them. On the other hand, awareness of body health of youngster is low, they willing to drinks any kind of drinks as long as it is nice for them.

2) A) Bargaining Power of Supplier

· A few large suppliers – pepsi only can choose the supplier from few options.

· Switching costs are high – may spend more time and energy to search for new supplier.

· High power of brands – fully dependency on the powerful supplier

B) Intra- Industry Rivalry

· Coca-cola

· Players have similar strategies – using the same marketing strategies such as hiring famous musicians as their ambassador.

· Not much of product differentiation – carbonated soft drinks/ same marketing strategies

· Variety of carbonated soft drinks – many same type of product in the market.

C) Bargaining power of buyer

· Buyers are price sensitive – consumer may look for cheaper products.

· Product not strategically important to customer – since it’s not a healthy drinks, consumer may concern about their body by stop drinking.

· Low switching cost – buyer can easily choose their desired product anytime and anywhere.

· Product can be replaced – buyer may change their mind to choose other type of drinks like isotonic drinks which recover their water loses in their body.

D) Threat Substitute

· Healthy drinks – organic drinks

· Isotonic drink – 100Plus

· Coffee – oldtown white coffee

· Juice – apple juice, orange juice

E) Threat of new entrants

· Distribution channels – middleman is vital while pushing marketing from producer to consumer.

· Retail distribution – front-line to face consumer, if retailer not cooperate with Pepsi, consumer may abandon the product.

· Technology & machinery – the more advanced the equipment, the more quality of the product. But, suitability of equipment should be taking into consideration.

· Human Resources – the right personnel on the right position would produce the better outcome or output.

· Government policy – any changes of the rule and regulation may lead the company to adapt themselves to follow the policy. Such as corporate tax increase lead company think about where to decrease their cost of producing the product.

· Culture – while going through promotion, company may consider about the acceptance of consumer as any gender or racial discrimination in the advertisement may lead the anger for citizen.

Friday, July 16, 2010

Interior Design Service

There is possible that customer need consultancy of interior design of their living room, bedroom, workplace and so on. It's good news for you. We are providing the service of designing the interior design for your places.

We have trained interior designer to give you their advices with professionally. They would be giving you the best idea or inspired you to know how to decorate your places. Besides, we are providing you the suitable interior designer for you who enable to handle english, Mandarin and Malay. Therefore, communication barrier can be avoid.

And, prices are open for negotiate.

If you have any enquiry, please don't hesistate to call us. Tel: 03-783648 or superman_yyp@hotmail.com